Walt Disney‘s (DIS) ESPN skeleton to pause a 3D sports radio channel by year’s end, traffic a abrasive blow to a nascent 3D TV market.

ESPN announced a preference in a Twitter post on Wednesday.

“Due to singular spectator adoption of 3D services to a home, ESPN is discontinuing ESPN 3D,” ESPN mouthpiece Amanda DeCastro pronounced in a statement. “Nobody knows some-more about sports in 3D than ESPN, and we will be prepared to yield a use to fans if or when 3D does take off.”

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ESPN is changeable a resources to other services, including experimenting with ultra high-definition or 4K TV, she says.

The sports network launched a ESPN 3D channel 3 years ago this month, with a live broadcast of a opening compare of a 2010 FIFA World Cup.

The dwindle dispatcher for 3D radio now is 3net, a corner try of Discovery Communications (DISCA), Imax (IMAX) and Sony (SNE). It distinguished a second anniversary in February and is carried by DirecTV (DTV) and Comcast (CMCSA).

But it’s expected to be subsequent on a chopping block, says Phillip Swann, boss of TVPredictions.com.

“Discovery’s not unequivocally doing most (with 3D) anymore and now ESPN, that pronounced they were going to be in it for a prolonged haul, is gone,” Swann told IBD. “So what does it all mean? 3D was 3DOA. It was passed on attainment day one. Anyone with any common clarity knew it, given no one was perfectionist it.”

3D TV was pushed by a TV makers, not a video calm and use providers, Swann said. TV makers simply wanted to sell new high-end sets with a latest technology, he says.

Consumer wiring companies were prohibited for 3D TV in 2010 and 2011, though their unrestrained cooled as manufacturers fought over opposing record standards (active vs. pacifist glasses) and bemoaned a miss of 3D calm for home viewing. Hollywood studios eventually offering 3D cinema on Blu-ray Disc. But sales of 3D TV sets unhappy as consumers resisted carrying to wear special eyeglasses to watch TV and compensate some-more for content.

TV manufacturers such as Samsung, LG and Sony have given incited their courtesy to ultra high-definition television, that is 4 times a pixel fortitude of today’s HD video, and to Internet streaming video. It’s still early days for ultra HDTV, and there’s no calm for such sets yet. Streaming video use Netflix (NFLX) recently pronounced it’s operative on 4K TV.

Ultra HDTV expected will attain eventually given consumers have always elite a sharper, some-more picturesque picture, Swann says.

The shutdown of ESPN 3D is associated to Disney’s new operational examination of a sports programmer, that resulted in ESPN expelling scarcely 400 jobs, Variety reported.

ESPN 3D is carried by Cablevision Systems (CVC), Comcast, Cox Communications, DirecTV and Verizon (VZ) FiOS, among others.