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SeaWorld Creates New Cup with RFID Chip that Encourages Reuse

3 views - published on May 27th, 2013 in Disney News tagged , , , ,

Tom Bell | Posted: May 26, 2013 | Updated: May 26, 2013 – 11:40:25 PM


In and with SeaWorld Orlando’s new captivate Antarctica: Empire of a Penguin, SeaWorld has combined a Cup That Cares, a new reusable crater program. The interactive crater was designed to bond with Coca-Cola Freestyle libation dispensers.

An RFID chip embedded in any crater interacts with program during Coca-Cola Freestyle dispensers to calculate a volume of CO dioxide any guest keeps from entering a atmosphere when they select to reuse a crater for a refill.

In addition, SeaWorld will present $1 from any Cup That Cares squeeze to a SeaWorld Busch Gardens Conservation fund, a not-for-profit substructure that helps strengthen wildlife around a world.

A simple Cup That Cares is sole for $9.99 and facilities Puck, a penguin impression featured via a new area. Guests might also Create A Cup That Cares starting during $15.95, including a giveaway initial fill.

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