Disney Interactive is pouring some-more calm into a digital hopper, announcing 10 new online strange array and a stirring app, Story, designed to let relatives share user-generated stories online.

Theme for Mouse House’s Digital Content NewFronts — partial of a weeklong array of presentations to ad buyers in Gotham — was “the art of interactive storytelling.”

Jimmy Pitaro, co-president of Disney Interactive, boasted about a division’s understanding with YouTube, that has generated some-more than 2 billion views to date with viewership adult 263% year over year. He also remarkable that Disney pages on Facebook cumulatively have perceived some-more than 500 million “likes.”

“Our YouTube partnership has generated some of a biggest hits,” Pitaro said. That will grow as Disney continues to supplement some-more “high-quality content.” He called out dual array that have strike large on YouTube: “Talking Friends,” formed on apps of a same name, that has been noticed some-more than 130 million times; and “Swampy’s Underground Adventures,” that has 27 million views.

Series Disney previewed during a NewFronts embody deteriorate 2 of “Swampy’s Underground Adventures,” starring charcterised alligator from renouned Where’s My Water? game.

New kidvid skeins are: “It’s a Small World,” charcterised uncover formed on a famous theme-park ride; “Digitales,” finger-puppet retellings of Disney classical films by kids; and “Blank: A Love Story,” featuring stop-motion versions of Vinylmation collectible toys formed on Disney characters.

Two shows directed during tweens and teenagers are “D’Fied,” weekly uncover highlighting Disney-inspired character and fashions; and “Stunt’d” mockumentary array following indie film organisation as they fire attempt scenes.

Mom-targeted array are: “Celebrity Pet Psychic,” featuring animal whisperer Sonya Fitzpatrick; “Making It Up,” how-to talkshow format hosted by Kerri Kenney-Silver; “That’s Fresh with Helen Cavallo” cooking show; and “Citizen Kid,” profiling kids who are active in their communities.

On song front, Piatro cited Disney’s understanding with Vevo, announced in February, to emanate family-friended song destinations on Vevo and Disney.com. Disney also is prepping new Internet uncover “Unfiltered with Cole Plante,” that follows 16-year-old deejay Cole Plante as he gears adult for Lollapalooza.

Pitaro also pronounced Disney will launch a “fully sponsor-able” games straight on Disney.com after this year.

With a Story app, to be expelled on Apple’s iTunes App Store subsequent week, any member of a family can share video and photos in shareable “stories.” TV ads compelling Disney Story are skedded to start airing subsequent week.

“It’s designed to spin bland moments trapped on a smartphones into pleasing stories,” Pitaro said, adding, “We consider it’s a ideal sponsorship car for families to tell their stories.”

On social, Disney Interactive can move to bear bloggers during Babble Media, that it acquired in late 2011. Pitaro remarkable that Babble bloggers promoted DisneyBaby.com, pushing site trade to 1.5 million visitors reduction than 4 months after launch. Company is looking to launch Babble internationally, as well, with Latin America targeted for this fall.

“We can extend any code summary over bounds of normal advertising… fluctuating to Babble’s bloggers,” Pitaro said.

Event was hold during Times Square’s Edison Ballroom art-deco venue. To tighten it out, Disney brought on one-hit wonders Plain White T’s, that achieved 2006 strike “Hey There Delilah” and dual other lite-rock tunes.

Pitaro riffed on a newfront’s 9 a.m. start: “We wanted to embody Johnny Depp and Robert Downey Jr., though they didn’t like a 5:30 a.m. call time.”