NBCUniversal has hired Russell Hampton, a former tip consumer products executive during a Walt Disney Co., to assistance accelerate merchandising and mobile calm strategies for a Comcast Corp.-owned media company.

Hampton, who until a year ago served as boss of Disney Publishing Worldwide, stairs into a newly combined position of executive clamp boss of authorization government and tellurian consumer products. 

He becomes a second vital sinecure of Lauren Zalaznick who progressing this year became digital origination strategist for NBCUniversal Chief Executive Steve Burke. In February, Zalaznick hired Lori Conkling as executive clamp boss for plan and business development.

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Hampton spent about 17 years during Disney, a attention personality in code government and consumer products. He left Disney in May 2012 after a association announced it was relocating a edition division’s domicile to a West Coast.

“Russell will combine a richest franchises opposite a portfolio and gain on them in a tellurian chartering and merchandising arena,” pronounced Zalaznick, NBCUniversal executive clamp president, who manages a Media Innovation and Cross Company Initiatives group.

Hampton will be tasked with building a extensive plan for chartering and merchandising efforts. He will coordinate opposite a company’s sprawling units that embody Universal Pictures, Universal thesis parks, a NBC and Telemundo promote TV networks, 18 wire channels, including USA, Bravo and MSNBC, and dozens of digital properties.

NBCUniversal also wants to enhance a assembly of immature children and families, and Hampton is approaching to code ways to do that.

At Disney, Hampton was a pivotal member of a group that helped mortar a Burbank party hulk into digital publishing. He shepherded a Muppets code after a puppets were acquired by Disney 9 years ago. He also spearheaded a company’s entrance into a educational marketplace by a origination of Disney English, a sequence of denunciation training schools in China. 

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