The association filed 10 applications with a U.S. Patent and Trademark Office for “Dia de los Muertos,” including applications regarding to toys, cereals and jewelry. The May 1 filings came in expectation of an untitled movie about a Mexican holiday, famous in English as Day of a Dead.

“As we have formerly announced, Disney-Pixar is building an charcterised underline desirous by a Mexican holiday Día de los Muertos,” a studio orator pronounced in a statement.

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“Disney’s heading filing was dictated to strengthen any intensity pretension for a film and associated activities. It has given been dynamic that a pretension of a film will change and therefore we are withdrawing a heading filing.”

The centuries-old holiday, with roots in inland Aztec culture, honors a passed by building altars, decorating gravesites and holding processions. The Day of a Dead is not only celebrated in Mexico, though other tools of Latin America, Europe and a United States.

A petition to stop Walt Disney Co. from trademarking “Dia de los Muertos” went adult on change.org Tuesday, a day after Stitch Kingdom reported a filings. As of Wednesday morning it had 19,500 signatures.

“Our devout traditions are for everyone, not for companies like Walt Disney to heading and exploit,” wrote Grace Sesma, a petition’s creator. “I am deeply annoyed and perturbed that a family-oriented association like Walt Disney would find to possess a rights to something that is a legitimate birthright of a people of Mexico.”

“This is a dedicated tradition. It’s NOT FOR SALE,” wrote Consuelo Alba, of Watsonville, Calif.

The heading focus was “odd” to Evonne Gallardo, executive executive of a Boyle Heights art core Self Help Graphics. The core puts on one of a largest Day of a Dead celebrations in Los Angeles and has been sponsored by a Walt Disney Co.

“The right thing to do is not to try to heading a informative and devout celebration,” Gallardo said. “I have nonetheless to see a heading on Christmas or Hanukkah.”

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It’s not a initial time Walt Disney Co. drew critique for a heading application. In 2011 it withdrew a focus to heading “Seal Team 6,” a name of a troops section that tracked and killed Osama bin Laden. Less than a week after a Navy SEAL team’s successful mission, Disney changed to obvious with skeleton to furnish toys and entertainment.

After a Navy filed a possess heading claim, Disney bailed out.

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adolfo.flores@latimes.com

Follow Adolfo Flores on Twitter.

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