Marketers typically bashful divided from pairing adult with films unless they’re formed on an existent — and already renouned — property. But with hits like “High School Musical,” “Camp Rock” and “The Cheetah Girls,” a Disney Channel Original Movie has spin adequate of a code magnet on a own.

To assistance hype a recover of subsequent month’s “Teen Beach Movie,” Disney Channel has lined adult Best Western and Honda, who will both launch pricey national ad campaigns for a surf-rock musical. The hotel chain’s debate will also widen into Canada.

The film is radically Disney Channel’s loyalty to a beach-set musicals of a 1960s like “Beach Party” and “Beach Blanket Bingo,” that starred former Mouseketeer Annette Funicello, as good as “Grease” and “Austin and Ally.”

Directed by Jeffrey Hornaday (Disney Channel’s “Geek Charming”), “Teen Beach Movie” revolves around high propagandize friends who find themselves ecstatic into their favorite movie, “Wet Side Story.” David Lawrence (“High School Musical”) constructed a score.

Retailers including Walmart, Target, Toys R Us, Kohls, Kmart and Disney Stores also are prepared to fill store shelves with “Teen Beach Movie” merchandise, with any removing their possess product lines that spans apparel, home decor, dolls, bedding, lunch kits, books, stationery and propagandize reserve directed during 6-14-year-olds.

Taking a gamble on an different skill is unsure — generally with sell featuring characters kids don’t nonetheless know. But Disney Channel has been means to surveillance a success of a prior pics and recognition of stars it has expel in “Teen Beach Movie” to attract partners.

Over a past 11 years, Disney Original Movies have ranked as TV’s tip film among tweens. Nearly 6 years after a premiere, “High School Musical 2” is still a No. 1 scripted wire TV telecast of all time with 18.7 million sum viewers.

The “Teen Beach Movie” expel also includes Ross Lynch, Maia Mitchell and Grace Phipps, stars of Disney Channel hits “Austin Ally” and ABC Family’s “The Fosters” and “The Nine Lives of Chloe King.” Ross also headlines a rope R5.

Those elements enticed Best Western to lapse and foster a Disney Channel film for a sixth time (it started with “Camp Rock”), while “Teen Beach Movie” will symbol Honda’s fourth (that kicked off with “High School Musical 2”).

“When we have companies entrance behind 4 and 6 times, it’s since it worked,” pronounced Rita Ferro, executive VP, Disney media sales and marketing. “It’s a Disney Channel Original Movie and that’s a authorization for us that’s consistently been a series one film on wire year after year.”

SEE ALSO: How TV has Replaced Animated Films as Disney’s Biggest Brand Ambassador

Both Best Western and Honda will launch TV, radio, online, mobile and amicable media ads, and unite sweepstakes for a film, that premieres on Disney Channel on Jul 19. The film bows even progressing on Jul 15 to purebred users of a WATCH Disney Channel app on mobile inclination and WATCHDisneyChannel.com.

As partial of a deal, Honda will get a sponsored by credit on a film, repeats and a designed sing-along special. The automaker will also emanate a co-branded end on DisneyChannel.com, that will foster a company’s Odyssey minivan.

In further to a designed marketing, Best Western will unite episodes of “Austin Ally,” to extend a organisation with Lynch, and a portal on Disney.com that will capacitate kids to emanate mashups of “Teen Beach Movie” calm to share with friends.

SEE ALSO: Disney Renews ‘Austin Ally’

Best Western will also make standees of “Teen Beach Movie’s” characters inside a hotels, and palm out pivotal cards featuring images from a film, while regulating a Aurasma app will place images of guest in scenes from “Teen Beach Movie.”

The partners’ ad campaigns are approaching to spin by early August. The brands do not seem in a film since of boundary on product chain in kids programming.

Working with brands enables a companies to aim family audiences that watch a films together. Not usually can they put their brands in front of parents, who control a household’s spending, though also six-14-year-olds who increasingly change where families vacation and what cars mom or father buys.

In further to a increasing income a film can generate, marketers also assistance Disney Channel widespread a word about a new film over a categorical media buys and Disney operated platforms. Honda, for example, will also buy TV time on non-Disney owned wire or promote channels.

The cinema “aren’t usually about kids,” Ferro said. “It’s about a cross-family audience. The assembly strech is so broad. It’s an entrance indicate for mixed generations.”

The partners should also be means to advantage from their tie-in with a homevid release, as well, that will entrance exclusively during Walmart on Jul 19, and during many other retailers on Jul 30, tighten to a TV bow.

A soundtrack becomes accessible Jul 16 from Walt Disney Records that facilities 12 songs and 3 enlightening reward marks charity adult dance lessons.

Disney Channel also is producing a 10-city “Teen Beach Movie Beach Party” eventuality debate during Simon Malls, Radio Disney events in 31 markets opposite a U.S., and is tossing out 7 feet “Teen Beach Movie” branded beach balls during One Direction and R5 concerts opposite a U.S.