Walt Disney Co. (DIS)’s ABC network, ranked
last among a TV viewers that advertisers target, will supplement five
comedies and 7 dramas to a schedule, including a show
based on a tip organisation from Marvel’s “Avengers.”

“Marvel’s Agents of S.H.I.E.L.D.,” from writer Joss Whedon, will atmosphere on Tuesdays during 8 p.m., ABC pronounced currently in an e-mailed statement. The network and other broadcasters are showing
their new lineups to advertisers this week in an annual event
known as a “upfronts.” (See report below)

The movement array outlines an bid by a network to draw
more immature masculine viewers, an fugitive organisation on promote TV, to a
schedule that skews some-more toward women with “Grey’s Anatomy”
and “Nashville.” It’s also leveraging a rarely successful
films formed on Marvel superheroes, such as Iron Man. Including a
reality series, ABC denounced 13 new programs.

“That should work improved during removing younger male
viewers,” pronounced Brad Adgate, executive of investigate during New York
advertising association Horizon Media Inc. “The network has very
little live sports, that has hindered a ability to turn a
destination for masculine viewers.”

About 65 percent of ABC’s viewers are female, Adgate said,
citing Nielsen data. The normal age of ABC’s viewers is about
53, second oldest to CBS, he said.

Disney, also owners of ESPN, gained 0.2 percent to $67.47 at
the tighten in New York. Shares of a Burbank, California-based
company have climbed 36 percent this year, compared with 16
percent for a Standard Poor’s 500 index.

Upscale Women

In “S.H.I.E.L.D,” Clark Gregg reprises a purpose of Agent
Phil Coulson from a Marvel films. He assembles a organisation of
agents who strengthen a open from bizarre occurrences around
the world. The timeslot would array a uncover opposite CBS (CBS)’s
“NCIS,” a most-watched play on television.

“Our pursuit is to be inclusive,” Paul Lee, boss of the
ABC Entertainment Group, told reporters on a discussion call.
“We are a big, extended network that does over broach on upscale
audience and does over broach on upscale women.”

With a new season, “Dancing with a Stars” will air
its opening and formula shows in a singular two-hour retard on
Mondays. On Tuesdays, starting with “S.H.I.E.L.D.,” ABC plans
all new programs. Networks frequently report new shows after a
well-established module to pull viewers. That use is
changing due to DVRs, Lee said.

“Lead-in does matter and it is important,” Lee said. “It
is during times compromised by outrageous DVR observation from a previous
show. We put on shows and started off with shows we knew we
loved and that we would get behind and market.”

Women’s Empowerment

With “Once Upon a Time in Wonderland,” a spinoff of
“Once Upon a Time,” ABC creates an all-drama Thursday night
that includes “Grey’s Anatomy” and “Scandal.”

In “Wonderland,” set in Victorian England, Sophie Lowe
plays Alice revelation stories of a bizarre new land on a other
side of a rabbit hole. The network “built a night of women’s
empowerment,” Lee said.

Other dramas to be combined this year will embody “Lucky 7”
on Tuesdays and “Betrayal” on Sundays. ABC’s 4 September
comedies embody “The Goldbergs,” “Trophy Wife,” “Back in
the Game,” and “Super Fun Night,” a network said.

ABC systematic a existence array called “The Quest,” from the
producers of “The Lord of a Rings” cinema and “The Amazing
Race” TV show, according to a statement. In a show, 12
contestants face hurdles in a anticipation universe with mythical
creatures.

The network also systematic “Toy Story of Terror,” a
Halloween special from Disney’s Pixar animation studio.

New Lineups

ABC ranks final in a 18-to-49-year-old demographic group
that marketers target, with that assembly down 9.1 percent for
the deteriorate by May 12, Nielsen information show. The network is
second in sum viewers behind CBS, averaging 7.8 million
viewers a night, down 6.5 percent from a year earlier.

U.S. TV networks are introducing new shows forward of
meetings with their biggest advertisers to obtain commitments
and set ad rates for a TV deteriorate that starts in September.

NBC, that announced a report on May 12, picked up
three dramas and 3 comedies, including “The Michael J. Fox
Show.” News Corp. (NWSA)’s Fox pronounced yesterday it will supplement nine
programs, including a comedy “Dads” from Seth MacFarlane and
the play “Almost Human” from “Star Trek” writer J.J. Abrams. CBS skeleton to announce a new shows tomorrow.

Ad spending on network television is projected to decrease 2
percent this year to $16.9 billion, and sum TV advertising,
including wire networks, will boost 2.8 percent to $63.9
billion, negligence from 7.1 percent in 2012, according to
ZenithOptimedia, Publicis Groupe SA (PUB)’s investigate division.

                  ABC’s Fall Prime-Time Schedule

MONDAY:
    8:00 p.m.     “Dancing with a Stars”
   10:00 p.m.     “Castle”

TUESDAY:
    8:00 p.m.    “Marvel’s Agents of S.H.I.E.L.D.” (New)
    9:00 p.m.    “The Goldbergs” (New)
    9:30 p.m.    “Trophy Wife” (New)
   10:00 p.m.    “Lucky 7” (New)

WEDNESDAY:
    8:00 p.m.    “The Middle”
    8:30 p.m.    “Back in a Game” (New)
    9:00 p.m.    “Modern Family”
    9:30 p.m.    “Super Fun Night” (New)
   10:00 p.m.    “Nashville”

THURSDAY:
    8:00 p.m.    “Once Upon a Time in Wonderland” (New)
    9:00 p.m.    “Grey’s Anatomy”
   10:00 p.m.    “Scandal”

FRIDAY:
    8:00 p.m.    “Last Man Standing”
    8:30 p.m.    “The Neighbors”
    9:00 p.m.    “Shark Tank”
   10:00 p.m.    “20/20”

SATURDAY:
    8:00 p.m.    “Saturday Night College Football”

SUNDAY:
    7:00 p.m.    “America’s Funniest Home Videos”
    8:00 p.m.    “Once Upon a Time”
    9:00 p.m.    “Revenge”
   10:00 p.m.    “Betrayal” (New)

To hit a contributor on this story:
Andy Fixmer in Los Angeles at
afixmer@bloomberg.net

To hit a editor obliged for this story:
Anthony Palazzo at
apalazzo@bloomberg.net