Read this essay in Spanish on CNNMexico.com.

(CNN) — Is it probable to heading a name of a holiday? The Walt Disney Company was meddlesome in doing so.

On May 1, a party hulk filed an focus to a U.S. Patent and Trademark Office to secure a word “Día de los Muertos,” or “Day of a Dead,” opposite mixed platforms. Disney auxiliary Pixar is releasing a film — for time being called “The Untitled Pixar Movie About Dia de los Muertos” — this fall.

Here’s a problem — Día de los Muertos is a normal holiday distinguished on Nov 1 and 2 in Mexico and opposite Latin America. People respect a lives of mislaid family members or friends by building altars, holding processions, decorating gravesites and fixation offerings for desired ones. Over a years, a holiday has gained a foothold in a United States, too.

Disney hoped to secure a rights to a pretension “Day of a Dead” and such themed sell as fruit preserves, fruit-based snacks, toys, games, clothing, footwear, backpacks, clocks and jewelry.

But a Latino village lifted a ruckus about a focus on amicable media.

Tweets enclosed “Tell @Disney not to heading Day of a Dead. Culture is NOT for sale!” from Presente.org, a inhabitant classification that “exists to amplify a domestic voice of Latino communities.”

“Are we fine with @DisneyPixar commercializing a culture?” tweeted Think Mexican, a Tumblr blog that says it’s directed during “connecting a Mexican village by enlightenment and information.”

“How could Disney concede such a blunder,” marveled Lalo Alcaraz, a Mexican-American editorial cartoonist and owner of Pocho.com. “I knew they weren’t copyrighting a holiday, though we couldn’t trust they would let someone in their authorised dialect let this happen. On a surface, it looks like Disney is perplexing to copyright a holiday.”

Alcaraz is a author of La Cucaracha, a nationally syndicated comic that focuses on a country’s changing informative and domestic landscape. His work has seemed in The New York Times, The Village Voice, Los Angeles Times and Variety.

People on amicable media pulpy Alcaraz for an editorial animation in response to a Disney decision. He responded with “Muerto Mouse.”

On Tuesday, a petition went adult on Change.org to stop a Disney effort, saying that a try to heading Día de los Muertos was “cultural allowance and exploitation during a worst.” On Friday evening, a petition had some-more than 21,000 signatures.

“Our devout traditions are for everyone, not for companies like Walt Disney to heading and exploit,” wrote Grace Sesma, a petition’s creator. “I am deeply annoyed and perturbed that a family-oriented association like Walt Disney would find to possess a rights to something that is a legitimate birthright of a people of Mexico.”

In 2003, a Day of a Dead jubilee was entered on a UNESCO list of a Masterpieces of a Oral and Intangible Heritage of Humanity.

“The Indigenous Festivity dedicated to a Dead are deeply secure in a informative life of a inland peoples of Mexico,” UNESCO told CNNMexico.

But after a backlash, Disney withdrew a application this week.

“The heading dictated to strengthen any intensity pretension of a film or associated activity,” a mouthpiece for Disney told CNNMexico. “Since then, it has been dynamic that a pretension of a film will change, and therefore we are withdrawing a focus for heading registration.”

Disney did not criticism on either amicable media reactions directly led to a preference to repel a application.

This isn’t a initial time Disney has sought to heading a argumentative phrase.

In 2011, it attempted to secure “SEAL Team Six,” a Navy SEAL group that prisoner and killed Osama bin Laden, seeking disdainful rights for use on equipment from video games to backpacks. However, after receiving an strenuous response from critics, Disney withdrew a focus “out of esteem to a Navy.”

Alcaraz says this “blunder” wouldn’t have happened if there were some-more people of tone during vast corporations.

“It’s only frustrating since I’ve oral to some of these companies vagrant them to have some-more people of tone in a authorised department, behind a camera and greenlighting projects, though they won’t listen,” Alcaraz said. “And not only tokens. It’s gotta be real.”

Other companies and individuals have attempted to heading other Mexican black in a past, including Our Lady of Guadalupe, Mexico’s inhabitant anthem, Montezuma’s headdress, nopal (cactus) and tequila.