The latest to join a cadre of startups charity collection for some-more private pity outward of Facebook’s large footprint is not, in fact, another startup, though rather another media giant: Disney. Citing a “rich birthright in storytelling,” Disney’s Interactive division, best famous for games, sites, and practical worlds like “Where’s My Water?,” “Temple Run: Brave,” “Club Penguin,” Disney.com, and more, currently launched a personal, mobile memory builder simply called “Story.”

The new app, that debuts initial on iPhone, takes a photos and videos saved on your device, afterwards automatically organizes them into sharable, though by default, private albums that can also be personalized with captions, calm and several themes and layouts. The albums’ calm is also saved in iCloud, so it can be corroborated adult and synced to other Apple devices.

Separating a collection of photos into albums isn’t accurately a new trick. Practically each photo-management focus today, including Apple’s possess Photos app, allows for some turn of organization. What creates Disney’s app a bit some-more slicing corner is a approach it automatically organizes a calm for we formed on a time and plcae of a photos and videos it finds.

Though a saved digital memories have prolonged given enclosed time, date and plcae information, usually some-more recently have we begun to see a solid tide of newer mobile applications that use that information for organisation photos or formulating common albums with friends. Color was a large instance station out in everyone’s mind of how not to hoop location-based print albums, though others that followed, including Flock, Cluster, Tracks, Flayvr, Moment.me, Everpix, and many more, have been experimenting to varying degrees in this space.

But since of Story’s scrapbooking-esque assessment and customization features, it also shares a likeness to mobile photo-book makers like Mosaic, SimplePrints and KeepShot, for example. Unfortunately, Story stops brief of indeed permitting we to sequence a printed book during a finish of your creation. However, Scott Gerlach, Senior Director of Engineering during Disney Interactive, says that’s something that’s “definitely” being deliberate for a future.

“In a endless usability contrast of Story, we listened clearly from a users that they’d like to squeeze high-quality printed materials for themselves and others,” he tells us, adding that a association is “absolutely looking during opposite options to assistance users share their stories.” Those options might even embody other photo-based gifts, too.

These additional options would expected be combined to Story as in-app purchases alongside other reward facilities a association has in a works, such as upgraded themes, for example. But for now, a app itself is wholly free, with no ads.

Story itself is elementary to use. To serve revise any of Story’s automatically combined albums, we can daub a symbol to supplement some-more content, including photos, videos or text, or change a theme. You can also daub on any particular object to heading it, mislay it, or change a size. You can also drag and dump equipment around to barter their positions in a approach that’s suggestive to what the Kleiner Perkins-backed startup Erly once offered years ago on a web, before it sold to Airtime in Mar 2012.

Once you’ve combined your “story,” we can afterwards email it to your family or friends, or select to share it a bit some-more broadly by posting to Facebook. Stories can also be embedded on your possess website, if we choose.

If there’s any censure with a app, it’s that it has launched usually half-done, notwithstanding carrying a resources of a incomparable house during a disposal. Story would make a many clarity on iPad, though support for both that and Android isn’t nonetheless available, nor is a choice for printed books or other smart facilities like print filters or stickers.

That being said, from a sounds of it, Story will solemnly morph into a micro amicable network for families and/or other tighten friends over time, as Gerlach hints during skeleton for “more amicable and collaborative” facilities in time. That speaks to things like commenting, fondness or common albums, perhaps, and could put Story adult opposite other family-first mobile apps like Famil.io, Familiar, or Tweekaboo, for instance.

But for now, Story sits somewhere in center of all these competitors, not utterly finished on any front. If you’re disposition towards photo-book origination or private, family-focused amicable networking, there are other apps that still lead this space for now.

Story is accessible here in iTunes.