Moms are amicable media energy users and a Walt Disney Company knows it. Disney (NYSE: DIS) will launch a mom-focused app called Story subsequent week, that knits together stories and videos from a user’s smartphone into a shareable story.

A study in Mar expelled by digital analytics organisation comScore and parenting site BabyCenter.com, found that mothers spend some-more time than a normal user on each vital amicable media platform. Young mothers spent 260 percent some-more time on amicable media than a normal user.

The supposed mom marketplace is value $2.1 trillion according to Mama Bear Family Tech Conference, that will be hold in Mountain View, California, subsequent week. Disney execs will be attending, as will investors and a array of mom-centric startups.

Disney’s proclamation came during this week’s array of NewFronts in New York City, a showcase for digital media to representation calm to advertisers. Most of a large presentations this year have focused on strange television, with Yahoo (Nasdaq: YHOO), Hulu and others touting splashy new array and calm deals.

Not that video isn’t critical to Disney. Jimmy Pitaro, co-president of Disney Interactive said during a event that a calm understanding with YouTube has generated some-more than 2 billion views.

Disney stands out for the app-centric approach. According to Adweek, Disney-created amicable games on platforms like Facebook have garnered millions of users, many of them directed during mothers.