Sharing a theatre during Los Angeles’ Nokia Theatre on Saturday, Apr 27: Selena Gomez, Justin Bieber, Taylor Swift, Mindless Behavior, Ryan Seacrest, Demi Lovato, Denise Richards, Cher Lloyd, Jason Derulo, Jessica Sanchez and many some-more stars of song and over who will accumulate for a Radio Disney Music Awards.

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The star energy of a presenters and nominees is covenant to a princely code that is Mickey Mouse, Inc., though also to a joining to music. When it comes to kid- and teen-friendly fare, Radio Disney, with a strech of 29 million-plus listeners, is a place to be.

And so a promote of a kudos-fest suitably tapped an MTV alum for a lass voyage: executive writer Salli Frattini, who cut her teeth on many a VMAs. Of course, with categories like So FANtastic (Fiercest Fans), in that Beliebers, Mahomies, Selenators, Simpsonizers and Directioners are doing battle, and Bestest-Song of a Year (the odds-on favorite: Bieber’s “Beauty and a Beat”), it’s not utterly a same thing.

The TV maestro spoke to The Hollywood Reporter about her skeleton and hopes for a show.

The Hollywood Reporter: Having worked on a Video Music Awards, will this uncover have identical over-the-top prolongation for a performances?

Salli Frattini: Because it’s radio, a going to have some-more of a unison feel with a unequivocally young, vehement audience. We’re using it some-more like an event, and given we’re not live, we’re unequivocally profitable courtesy to a fans and what’s going on in a house. It’s also a opposite book process, for certain — we’re not essay comedy shtick, we’re gripping it unequivocally pristine and unequivocally fun. It’s a small opposite for me to take a step behind and concentration on a performers and a book and a fans, not a crazy moments I’ve finished in a past with MTV.

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THR: Since a assembly is so young, it’s expected a RDMAs will be their initial unison experience?

Frattini: Yes, and we’re being unequivocally artistic about creation it feel some-more like a unison knowledge contra only an over-the-top pyro show.

THR: Will there be a host?

Frattini: There’s not. [This is not a normal promote awards model, though rather a performance-based eventuality punctuated by endowment presentations. So a preference was finished that a normal horde would not be additive.]

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THR: It’s been a large integrate years for a new era of child bands, like One Direction. Why now?

Frattini: we consider with a expansion of what’s going on in digital and on a web, kids violate for it and learn acts on their own. If we demeanour during someone like Cody Simpson or Austin Mahone, they unequivocally came out of a internet. They all grew adult on a internet and posted videos on their own. Look during how Radio Disney has helped their song careers … Pop lives on.

THR: Any hide peeks we can give us?

Frattini: You’re going to be entertained. Coco Jones and Mindless Behavior are going to good together. Cher Lloyd has a cold impulse in a show; And, of course, Selena is going to be Selena. We’re also honoring kids with the Heroes for Change award. That’s something we adore in doing shows like this — it’s not all about celebrity; it’s also about kids who’ve finished extraordinary work in their communities and giving them that impulse to speak on theatre and be famous as well.

Twitter: @THRMusic