NYC Mayor Bloomberg didn’t have a energy to make soda regulations fly, though one film studio did. Two years ago Disney enacted a unconditional health beginning opposite a code and it’s still a usually studio to willingly extent a use of a branding in concessions selling to children. You won’t see Disney’s kid-targeted brands on film museum cups incomparable than a kids’ size. Anything incomparable is particularly banned from licensing, that one movie-branding businessman detected a tough way. “We attempted to do a [larger] Cars crater for Cinemark, though Disney vetoed it”, RCM’s James McGinness said.

Related: CinemaCon: Theater Owners Mull Healthier Concessions After Soda Ban Flap

RCM’s arrangement during CinemaCon enclosed collectible 12 oz. kids cups with figurines for Disney’s Monsters University, Fox’s Epic and Turbo, Universal’s Despicable Me 2, and Sony’s Smurfs 2. Marvel’s PG-13 rated Iron Man 3 was a company’s sole new recover product on arrangement in incomparable sizes. Meanwhile, Movie Brand Package, another branding middle-man, put out a 32 oz. indication intoxicated with graphics from Fox’s charcterised journey Epic. Studios outward of Disney tend to have “no restrictions” where children’s branding is involved, I’m told. “I’m not wakeful of any other studios that have followed suit”, Disney’s Exhibitor Relations VP Nancy Klueter said. “Our discipline are to make certain if we’re selling to kids 13 and underneath that we’re regulating good clarity and not perplexing to sell a 44 oz. splash to a 13-year-old. We’re perplexing to be some-more suitable with the selling to that audience”.

Related: NYC Theater Owners Back Fight Against Ban On Large Sugar Drinks

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